{"id":411010,"date":"2026-02-16T17:45:00","date_gmt":"2026-02-16T16:45:00","guid":{"rendered":"https:\/\/moroccanstrawbags.com\/?p=blog-de-010"},"modified":"2026-08-19T07:00:44","modified_gmt":"2026-08-19T07:00:44","slug":"preisstrategie-landed-cost-berechnen-retail-preise-profitabel-setzen-b2b","status":"publish","type":"post","link":"https:\/\/moroccanstrawbags.com\/de\/preisstrategie-landed-cost-berechnen-retail-preise-profitabel-setzen-b2b\/","title":{"rendered":"Preisstrategie: Landed Cost berechnen &amp; Retail-Preise profitabel setzen (B2B)"},"content":{"rendered":"\n<h2>Deine Marge beginnt beim Landed Cost<\/h2>\n<ul>\n  <li>Produktpreis (nach Staffel)<\/li>\n  <li>Versand pro Einheit (DHL oder Container\/LCL)<\/li>\n  <li>Z\u00f6lle\/Steuern (je nach Land)<\/li>\n  <li>Verpackung\/Handling<\/li>\n<\/ul>\n<p><strong>Hilfe bei Pricing?<\/strong> <a href=\"https:\/\/moroccanstrawbags.com\/de\/kontakt\/\">Kontakt<\/a><\/p>\n\n<!-- msb:expanded -->\n\n<h2 class=\"wp-block-heading\">Landed Costs, Position f&uuml;r Position<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Die meisten Preisfehler sind keine Preisfehler, sondern Kostenfehler: ein Verkaufspreis, der auf dem Rechnungswert statt auf den tats&auml;chlichen Kosten frei Lager basiert.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Position<\/th><th>Berechnung<\/th><th>Typischer Anteil<\/th><\/tr><\/thead><tbody><tr><td>St&uuml;ckkosten<\/td><td>Ihr Staffelpreis bei der bestellten Menge<\/td><td>55&ndash;70&nbsp;%<\/td><\/tr><tr><td>Fracht<\/td><td>Gesamtfracht &divide; St&uuml;ck (Volumengewicht)<\/td><td>10&ndash;30&nbsp;%<\/td><\/tr><tr><td>Zoll und Abfertigung<\/td><td>Auf Warenwert plus Fracht<\/td><td>0&ndash;12&nbsp;%<\/td><\/tr><tr><td>Zustellung<\/td><td>Hafen oder Depot bis Lager<\/td><td>2&ndash;5&nbsp;%<\/td><\/tr><tr><td>Konfektionierung<\/td><td>Anh&auml;nger, Polybeutel, Barcode<\/td><td>3&ndash;8&nbsp;%<\/td><\/tr><tr><td>Zahlung und W&auml;hrung<\/td><td>Bankgeb&uuml;hren, Kursdifferenz<\/td><td>1&ndash;3&nbsp;%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Ein Rechenbeispiel<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">500 St&uuml;ck zu 12&nbsp;&euro;: Warenwert 6.000&nbsp;&euro;. Seefracht als Sammelcontainer zu einem europ&auml;ischen Hafen, Zustellung und Abfertigung zusammen rund 1.400&nbsp;&euro; &mdash; also 2,80&nbsp;&euro; je St&uuml;ck. Anh&auml;nger und Polybeutel 0,60&nbsp;&euro;. Zoll 0&nbsp;% bei dokumentiertem marokkanischem Ursprung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Die Landed Costs liegen bei etwa <strong>15,40&nbsp;&euro; je St&uuml;ck<\/strong>. Nicht 12&nbsp;&euro;. Wer den Verkaufspreis auf den Rechnungswert setzt, verschenkt rund ein Viertel der Marge an den Spediteur, ohne es zu bemerken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Den Multiplikator w&auml;hlen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Premium-Positionierung<\/strong> &mdash; Faktor 2,8 bis 3,5 auf die Landed Costs. Tr&auml;gt nur, wenn das Produkt die Signale mitbringt: Eigenmarken-Finish, Staubbeutel, Anh&auml;nger mit der Werkstattgeschichte, konsistente Gr&ouml;&szlig;en.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Volumen-Positionierung<\/strong> &mdash; Faktor 2,0 bis 2,4, Marge &uuml;ber Nachbestellgeschwindigkeit statt &uuml;ber Spielraum. Das verlangt verl&auml;ssliche Nachversorgung: Planen Sie die zweite Order, bevor die erste eintrifft.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Der teuerste Fehler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine einzige Landed-Cost-Rechnung f&uuml;r das ganze Sortiment. Ein gro&szlig;er Marktkorb und eine kleine Umh&auml;ngetasche haben v&ouml;llig unterschiedliche Volumenprofile. Rechnen Sie <em>je Artikel<\/em>, sonst subventionieren Ihre sperrigen Artikel still die kompakten.<\/p>\n\n\n<!-- msb:de-parity -->\n\n<h2 class=\"wp-block-heading\">Der teuerste Fehler<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Eine einzige Landed-Cost-Rechnung f&uuml;r das gesamte Sortiment. Ein gro&szlig;er Marktkorb und eine kleine Umh&auml;ngetasche haben v&ouml;llig unterschiedliche Volumenprofile &mdash; der Korb kann das Dreifache an Frachtkosten je St&uuml;ck tragen. Rechnen Sie <em>je Artikel<\/em>, sonst subventionieren Ihre sperrigen Artikel still die kompakten, und ausgerechnet Ihr Bestseller wird Ihre schlechteste Marge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Die erste Preisliste aufbauen<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Schicken Sie uns die Modelle, die Sie erw&auml;gen, und Ihre Zielmenge. Wir liefern Staffelpreise mit ausgewiesenen Frachtannahmen zur&uuml;ck, damit Sie die Landed Costs rechnen k&ouml;nnen, bevor Sie sich festlegen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">F&uuml;r Eink&auml;ufer, die einen Markt zum ersten Mal testen, empfehlen wir in der Regel drei oder vier Modelle zur MOQ statt Tiefe in einem einzigen. Sie lernen, was sich verkauft, bevor Sie Kapital binden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Landed Cost berechnen, dann Retail-Preis und Marge sauber planen.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","footnotes":""},"categories":[710],"tags":[726,727,725],"class_list":["post-411010","post","type-post","status-publish","format-standard","hentry","category-grosshandel-wachstum","tag-landed-cost","tag-marge","tag-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Preisstrategie: Landed Cost berechnen &amp; Retail-Preise<\/title>\n<meta name=\"description\" content=\"Landed Cost berechnen, dann Retail-Preis und Marge sauber planen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moroccanstrawbags.com\/de\/preisstrategie-landed-cost-berechnen-retail-preise-profitabel-setzen-b2b\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preisstrategie: Landed Cost berechnen &amp; 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