{"id":311011,"date":"2026-02-16T17:45:00","date_gmt":"2026-02-16T16:45:00","guid":{"rendered":"https:\/\/moroccanstrawbags.com\/?p=blog-fr-010"},"modified":"2026-08-19T06:16:19","modified_gmt":"2026-08-19T06:16:19","slug":"strategie-prix-calculer-landed-cost-fixer-retail-rentable-b2b","status":"publish","type":"post","link":"https:\/\/moroccanstrawbags.com\/fr\/strategie-prix-calculer-landed-cost-fixer-retail-rentable-b2b\/","title":{"rendered":"Strat\u00e9gie prix : calculer le landed cost et fixer un retail rentable (B2B)"},"content":{"rendered":"\n<h2>Ne devinez plus votre marge : calculez le landed cost<\/h2>\n<ul>\n  <li>Co\u00fbt unitaire (selon palier)<\/li>\n  <li>Transport par unit\u00e9 (DHL ou conteneur\/LCL)<\/li>\n  <li>Taxes\/douanes (selon pays)<\/li>\n  <li>Emballage\/handling<\/li>\n<\/ul>\n<p><strong>Besoin d\u2019aide pour votre pricing ?<\/strong> <a href=\"https:\/\/moroccanstrawbags.com\/fr\/nous-contacter\/\">Contactez-nous<\/a><\/p>\n\n<!-- msb:expanded -->\n\n<h2 class=\"wp-block-heading\">Le co&ucirc;t de revient, ligne par ligne<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La plupart des erreurs de prix ne sont pas des erreurs de prix : ce sont des erreurs de co&ucirc;t. Un prix de vente fix&eacute; sur la facture plut&ocirc;t que sur le co&ucirc;t r&eacute;el rendu entrep&ocirc;t.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Composant<\/th><th>Calcul<\/th><th>Part typique<\/th><\/tr><\/thead><tbody><tr><td>Co&ucirc;t unitaire<\/td><td>Votre prix au palier command&eacute;<\/td><td>55&ndash;70&nbsp;%<\/td><\/tr><tr><td>Fret<\/td><td>Fret total &divide; unit&eacute;s (poids volum&eacute;trique)<\/td><td>10&ndash;30&nbsp;%<\/td><\/tr><tr><td>Droits et d&eacute;douanement<\/td><td>Sur valeur marchandise + fret<\/td><td>0&ndash;12&nbsp;%<\/td><\/tr><tr><td>Livraison finale<\/td><td>Port ou d&eacute;p&ocirc;t vers votre entrep&ocirc;t<\/td><td>2&ndash;5&nbsp;%<\/td><\/tr><tr><td>Conditionnement<\/td><td>&Eacute;tiquettes, polybags, code-barres<\/td><td>3&ndash;8&nbsp;%<\/td><\/tr><tr><td>Paiement et change<\/td><td>Frais bancaires, spread<\/td><td>1&ndash;3&nbsp;%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Un exemple chiffr&eacute;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">500 unit&eacute;s &agrave; 12&nbsp;&euro; : marchandise 6&nbsp;000&nbsp;&euro;. Groupage maritime vers un port europ&eacute;en, livraison et d&eacute;douanement environ 1&nbsp;400&nbsp;&euro;, soit 2,80&nbsp;&euro; l&rsquo;unit&eacute;. &Eacute;tiquettes et polybags 0,60&nbsp;&euro;. Droits &agrave; 0&nbsp;% pour une origine marocaine document&eacute;e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le co&ucirc;t de revient s&rsquo;&eacute;tablit &agrave; environ <strong>15,40&nbsp;&euro; l&rsquo;unit&eacute;<\/strong>. Pas 12&nbsp;&euro;. Un prix fix&eacute; sur la facture aurait c&eacute;d&eacute; un quart de votre marge au transitaire sans que vous le voyiez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choisir votre coefficient<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Positionnement premium<\/strong> &mdash; coefficient de 2,8 &agrave; 3,5 sur le co&ucirc;t de revient. Il ne tient que si le produit porte les signaux qui le justifient : finition marque propre, pochon, &eacute;tiquette racontant l&rsquo;atelier, coh&eacute;rence des tailles.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Positionnement volume<\/strong> &mdash; coefficient de 2,0 &agrave; 2,4, la marge se rattrapant par la vitesse de r&eacute;assort. Cela exige un r&eacute;approvisionnement fiable : pr&eacute;parez la deuxi&egrave;me commande avant la livraison de la premi&egrave;re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L&rsquo;erreur la plus co&ucirc;teuse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Calculer un seul co&ucirc;t de revient pour toute la gamme. Un grand panier de march&eacute; et un petit sac bandouli&egrave;re ont des profils volum&eacute;triques tr&egrave;s diff&eacute;rents. Calculez le co&ucirc;t de revient <em>par r&eacute;f&eacute;rence<\/em>, sinon vos articles volumineux subventionnent silencieusement les compacts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calculez le landed cost pour fixer un prix retail rentable et coh\u00e9rent.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","footnotes":""},"categories":[1003],"tags":[1017,1018,1016],"class_list":["post-311011","post","type-post","status-publish","format-standard","hentry","category-strategie-croissance-grossiste","tag-landed-cost","tag-marge","tag-pricing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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