{"id":311014,"date":"2026-02-20T17:45:00","date_gmt":"2026-02-20T16:45:00","guid":{"rendered":"https:\/\/moroccanstrawbags.com\/?p=blog-fr-012"},"modified":"2026-08-19T06:44:24","modified_gmt":"2026-08-19T06:44:24","slug":"plan-reassort-quand-recommander-best-sellers-ne-pas-rater-ete","status":"publish","type":"post","link":"https:\/\/moroccanstrawbags.com\/fr\/plan-reassort-quand-recommander-best-sellers-ne-pas-rater-ete\/","title":{"rendered":"Plan de r\u00e9assort : quand recommander vos best-sellers pour ne pas rater l\u2019\u00e9t\u00e9"},"content":{"rendered":"\n<h2>Le profit se fait au r\u00e9assort<\/h2>\n<p>Point de commande simple : ventes\/semaine (X) \u00d7 lead time (Y) + buffer.<\/p>\n<p><strong>Contact :<\/strong> <a href=\"https:\/\/moroccanstrawbags.com\/fr\/nous-contacter\/\">https:\/\/moroccanstrawbags.com\/fr\/nous-contacter\/<\/a><\/p>\n\n<!-- msb:expanded -->\n\n<h2 class=\"wp-block-heading\">Le r&eacute;assort se pr&eacute;pare avant la rupture, pas apr&egrave;s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La perte de chiffre d&rsquo;affaires la plus fr&eacute;quente en saison n&rsquo;est pas un mauvais achat : c&rsquo;est un best-seller en rupture pendant six semaines au c&oelig;ur de l&rsquo;&eacute;t&eacute;. Le probl&egrave;me est arithm&eacute;tique, pas commercial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le calcul &agrave; faire<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Additionnez votre d&eacute;lai de production, le transport et votre propre r&eacute;ception en entrep&ocirc;t. Pour un article en stock exp&eacute;di&eacute; par voie maritime, comptez deux semaines de pr&eacute;paration plus trois &agrave; cinq semaines de transit : environ sept semaines entre votre d&eacute;cision et la mise en rayon. En express, comptez trois semaines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Autrement dit : la commande qui alimentera votre pic de juillet doit partir au plus tard en mai si vous exp&eacute;diez par mer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Le seuil de d&eacute;clenchement<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li>Suivez la vitesse de vente hebdomadaire de vos trois meilleures r&eacute;f&eacute;rences, pas de toute la gamme.<\/li>\n\n\n<li>D&eacute;clenchez le r&eacute;assort quand le stock restant couvre la dur&eacute;e du r&eacute;approvisionnement <em>plus<\/em> quatre semaines de s&eacute;curit&eacute;.<\/li>\n\n\n<li>En mati&egrave;re saisonni&egrave;re, mieux vaut finir la saison avec un l&eacute;ger surplus qu&rsquo;&ecirc;tre en rupture trois semaines : le surplus se solde, la rupture se perd.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Ce que vous pouvez nous demander<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Nous pouvons r&eacute;server de la capacit&eacute; artisanale en amont sur vos best-sellers identifi&eacute;s, sans commande ferme, si vous nous donnez une fen&ecirc;tre pr&eacute;visionnelle. Cela raccourcit sensiblement le d&eacute;lai le jour o&ugrave; vous d&eacute;clenchez. Dites-nous simplement quels mod&egrave;les et quelle p&eacute;riode.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Calculez votre point de commande pour garder vos best-sellers en stock.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","footnotes":""},"categories":[1003],"tags":[],"class_list":["post-311014","post","type-post","status-publish","format-standard","hentry","category-strategie-croissance-grossiste"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.7 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Plan de r\u00e9assort : quand recommander vos best-sellers pour<\/title>\n<meta name=\"description\" content=\"Calculez votre point de commande pour 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