{"id":400009,"date":"2026-05-17T09:00:00","date_gmt":"2026-05-17T09:00:00","guid":{"rendered":"https:\/\/moroccanstrawbags.com\/fr\/?p=400009"},"modified":"2026-05-31T15:10:46","modified_gmt":"2026-05-31T15:10:46","slug":"planification-q4-black-friday-grossiste-sacs-paille-detaillants-quand-commander","status":"publish","type":"post","link":"https:\/\/moroccanstrawbags.com\/fr\/planification-q4-black-friday-grossiste-sacs-paille-detaillants-quand-commander\/","title":{"rendered":"Planification Q4 et Black Friday Grossiste pour D\u00e9taillants Sacs Paille : Quand Passer Commandes F\u00eates"},"content":{"rendered":"<p>La plupart des d\u00e9taillants boutique ratent Black Friday sur les sacs paille marocains chaque ann\u00e9e. Ils passent leur r\u00e9assort en ao\u00fbt, esp\u00e9rant un d\u00e9lai SKU retail. Puis ils apprennent que le d\u00e9lai production est 8-10 semaines, le fret oc\u00e9anique ajoute 3-5 semaines, et la douane 1-2 \u2014 la commande d&rsquo;ao\u00fbt arrive en deuxi\u00e8me semaine de d\u00e9cembre. Apr\u00e8s Black Friday.<\/p>\n<h2>Calendrier complet Q4 (livraison Europe)<\/h2>\n<table>\n<thead>\n<tr>\n<th>Action<\/th>\n<th>Date pour Black Friday<\/th>\n<th>Date pour No\u00ebl<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>PO production<\/td>\n<td>Semaine 15 ao\u00fbt<\/td>\n<td>Semaine 5 sept<\/td>\n<\/tr>\n<tr>\n<td>D\u00e9but production<\/td>\n<td>Fin ao\u00fbt<\/td>\n<td>Mi-sept<\/td>\n<\/tr>\n<tr>\n<td>Production + QC complets<\/td>\n<td>Mi-octobre<\/td>\n<td>D\u00e9but novembre<\/td>\n<\/tr>\n<tr>\n<td>Casablanca \u2192 port UE<\/td>\n<td>Fin octobre<\/td>\n<td>Mi-novembre<\/td>\n<\/tr>\n<tr>\n<td>Douane + livraison int\u00e9rieure<\/td>\n<td>D\u00e9but novembre<\/td>\n<td>Fin novembre<\/td>\n<\/tr>\n<tr>\n<td>Sur sol retail<\/td>\n<td>Semaine Black Friday<\/td>\n<td>Premi\u00e8re semaine d\u00e9cembre<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Les quatre coupures de commande<\/h2>\n<h3>Mi-ao\u00fbt \u2014 La coupure propre Q4<\/h3>\n<p>PO de tout volume raisonnable (jusqu&rsquo;\u00e0 5 000 unit\u00e9s). Options custom compl\u00e8tes. Fret oc\u00e9anique abordable. Prix standard. Date qui vous fait dormir tranquille tout novembre.<\/p>\n<h3>Mi-septembre \u2014 Coupure compress\u00e9e<\/h3>\n<p>Production possible jusqu&rsquo;\u00e0 ~2 000 unit\u00e9s. Custom limit\u00e9e formes standard. Fret a\u00e9rien n\u00e9cessaire pour Black Friday garanti \u2014 ajoute 2-5 \u20ac\/unit\u00e9.<\/p>\n<h3>D\u00e9but octobre \u2014 Coupure ch\u00e8re<\/h3>\n<p>Stock disponible seul. Quantit\u00e9 limit\u00e9e \u00e0 inventaire. Fret a\u00e9rien seul. Co\u00fbt\/unit\u00e9 ~30-50% plus \u00e9lev\u00e9.<\/p>\n<h3>Fin octobre \u2014 \u00ab\u00a0vous \u00eates s\u00fbr ?\u00a0\u00bb<\/h3>\n<p>Fret a\u00e9rien express sur stock. Co\u00fbt ~doubl\u00e9. Possible pour clients \u00e9tablis mais d\u00e9conseill\u00e9.<\/p>\n<h2>Planification volume \u2014 combien commander<\/h2>\n<ul>\n<li><strong>Semaine Black Friday<\/strong> \u2014 18-22% des ventes Q4<\/li>\n<li><strong>Cyber Monday + semaine<\/strong> \u2014 12-15%<\/li>\n<li><strong>1-15 d\u00e9cembre<\/strong> \u2014 30-35% (cadeaux)<\/li>\n<li><strong>15-24 d\u00e9cembre<\/strong> \u2014 25-30%<\/li>\n<li><strong>26 d\u00e9c-5 janv<\/strong> \u2014 8-12%<\/li>\n<\/ul>\n<p>Implication : ne commandez pas pour Black Friday seul \u2014 commandez pour tout le cycle Q4.<\/p>\n<h2>Quels SKUs vendent en Q4<\/h2>\n<ul>\n<li><strong>Forts Q4<\/strong> \u2014 sacs cadeaux marqu\u00e9s, SKUs brod\u00e9s\/personnalis\u00e9s, crossbody plus petits, cas d&rsquo;usage \u00ab\u00a0cadeau resort\/vacances\u00a0\u00bb<\/li>\n<li><strong>Faibles Q4<\/strong> \u2014 totes plage grands, SKUs purement \u00e9t\u00e9, sacs casual jour<\/li>\n<li><strong>Opportunit\u00e9 f\u00eates<\/strong> \u2014 sets cadeaux combinant petit sac et consommables (th\u00e9, bougies, huiles)<\/li>\n<\/ul>\n<h2>Programmes custom pour Q4<\/h2>\n<ol>\n<li><strong>Juillet<\/strong> \u2014 design et \u00e9chantillons<\/li>\n<li><strong>D\u00e9but ao\u00fbt<\/strong> \u2014 PO complet avec broderie verrouill\u00e9e<\/li>\n<li><strong>Septembre-octobre<\/strong> \u2014 production<\/li>\n<li><strong>1er novembre<\/strong> \u2014 sacs \u00e0 votre entrep\u00f4t<\/li>\n<\/ol>\n<h2>Strat\u00e9gie fret pour Q4<\/h2>\n<ul>\n<li><strong>Commande ao\u00fbt \u2192 fret oc\u00e9anique<\/strong>. 1,50-3,50 \u20ac\/unit\u00e9.<\/li>\n<li><strong>Commande septembre \u2192 fret divis\u00e9<\/strong>. Mer pour gros, a\u00e9rien pour Black Friday.<\/li>\n<li><strong>Commande octobre \u2192 tout a\u00e9rien<\/strong>. 4-8 \u20ac\/unit\u00e9.<\/li>\n<li><strong>Commande novembre \u2192 ne vous emb\u00eatez pas<\/strong><\/li>\n<\/ul>\n<h2>La checklist Q4 du d\u00e9taillant<\/h2>\n<ol>\n<li><strong>31 juillet<\/strong> \u2014 r\u00e9visez sell-through Q4 ann\u00e9e pr\u00e9c\u00e9dente<\/li>\n<li><strong>8 ao\u00fbt<\/strong> \u2014 finalisez mix SKU Q4<\/li>\n<li><strong>15 ao\u00fbt<\/strong> \u2014 PO soumis, d\u00e9p\u00f4t pay\u00e9<\/li>\n<li><strong>1er octobre<\/strong> \u2014 recevez rapport QC<\/li>\n<li><strong>15-25 octobre<\/strong> \u2014 passage douane<\/li>\n<li><strong>1er novembre<\/strong> \u2014 sur sol retail<\/li>\n<\/ol>\n<h2>Ce que nous offrons aux partenaires Q4<\/h2>\n<ul>\n<li>Appel pr\u00e9-Q4 en juillet<\/li>\n<li>Prix Q4 verrouill\u00e9s pour POs avant 15 ao\u00fbt<\/li>\n<li>Slot production prioritaire<\/li>\n<li>Devis fret a\u00e9rien pr\u00e9-No\u00ebl en stand-by<\/li>\n<li>Rapport sell-through Q4 apr\u00e8s chaque saison<\/li>\n<\/ul>\n<p style=\"background:#f7f3eb;padding:18px 24px;border-radius:8px;border-left:4px solid #b08d57;margin:24px 0\"><strong>Verrouillez votre slot production Q4<\/strong> <a href=\"\/fr\/vente-en-gros-expedition\/\">\u2192<\/a><\/p>\n<p>Pr\u00eat \u00e0 les proposer en boutique ? D\u00e9couvrez nos <a href=\"https:\/\/moroccanstrawbags.com\/fr\/product-category\/sacs-de-paille-marocains-en-gros\/\">sacs en paille marocains en gros<\/a> ou <a href=\"https:\/\/moroccanstrawbags.com\/fr\/request-a-quote\/\">demander un devis en gros<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plupart des d\u00e9taillants ratent Black Friday sur les sacs paille marocains parce qu&rsquo;ils passent commande en ao\u00fbt et d\u00e9couvrent que le d\u00e9lai est 10 semaines avec 4 semaines de fret. Le calendrier qui marche tourne sur des dates diff\u00e9rentes.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1171],"tags":[1214,987,1215,1216,1213],"class_list":["post-400009","post","type-post","status-publish","format-standard","hentry","category-guides-dachat-en-gros","tag-black-friday","tag-delais","tag-grossiste-fetes","tag-planification-inventaire","tag-planification-q4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.8 (Yoast SEO v27.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Planification Q4 Grossiste \u2014 Quand Commander Sacs Paille<\/title>\n<meta name=\"description\" content=\"Le calendrier de commandes grossiste pour d\u00e9taillants sacs paille planifiant Q4\/Black Friday. 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