Pricing Strategy for Wholesale: How to Calculate Landed Cost & Set Profitable Retail Prices

Stop guessing your margin: calculate landed cost

To price correctly, you need your landed cost per unit (what the item really costs delivered to you). Then you can set a confident retail price and margin.

Landed cost formula (simple)

• Product unit cost (based on your tier)
• Shipping per unit (DHL or container/LCL divided by units)
• Duties/taxes (depending on destination)
• Packaging/handling

Next: choose your retail strategy

• Premium positioning: higher margin + storytelling
• Volume positioning: competitive price + strong reorder speed

To get accurate numbers fast, enter your quantity on product pages and compare shipping methods at checkout.

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